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Rochelle Brereton's curator insight,
August 14, 2014 3:11 AM
Segmentation, dividing the market into segments of people who have similar characteristics, demographics or geographics. This article looks into how using segmentation is a great way to make sure your target market are targeted correctly. You don't just target youth - you divide it up, choose specific age groups and locations of these youth. Therefore, making it easier to understand your target and revolve your campaign around this target. |