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If the concept of social media ROI feels rather enormous, you’re not alone.
I am amazed—and sometimes astounded—at the breadth of the topic.
So that’s made the exercise of writing a “delightfully short” guide to social media ROI all the more fun and challenging. I’ve given myself under 1,000 words to provide an overview of social media ROI and how to apply it to your social media marketing efforts. I’d love to hear your feedback in the comments!...
Via Jeff Domansky
Step-by-step instructions on how to calculate social media ROI for your marketing from Kevan Lee.
Un article complet sur LA question que beaucoup se posent : comment calculer le ROI de mes actions sur les réseaux.