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Scoop.it!
Blogs started as logs of people’s lives on the web hence the term “web log” which evolved into the phrase “we blog” which was coined … 
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Scoop.it!
As social media and digital marketing evolve, you shouldn't be afraid to experiment with platforms like Snapchat to communicate with current and potential clients on a mor
Deanna Dahlsad's insight:
Best thing here is this line:
" As brands start to act more like publishers, content is becoming the future of advertising."
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Content marketing is everything. It's nothing. It's substantial like rock. It's fleeting like the wind. It's both sides of the brain in perfect harmony. It's the brand story. It's the value proposition shown, not told. In other words, it's a tactic with an identity crisis.
Teeehe Content Marketing Institute itself is proud to stack up no fewer than 21 explanations of this burgeoning field, plus six more definitions on another page on its site. I say this not to ridicule, but to highlight the confusion in the marketplace about content marketing. There's not a broadly agreed-upon definition of the field.... Via Jeff Domansky
Deanna Dahlsad's insight:
Content marketing has an identity crisis. Here's why (and how to resolve it).
Andrea Rossi's curator insight,
March 11, 2016 2:25 AM
Don't you love my great title?
Ok, it's confusing but trust me, this article is not and makes a good job at explaining a simple but often misunderstood truth on content marketing: the intent is important.
Publishing content randomly won't help your brand or company at all. It's publishing content that adds value to your audience and brings it close to your brand or a buying decision.
So not all content is created equal. 
Dominique Mas's curator insight,
March 13, 2016 12:18 PM
Content marketing has an identity crisis. Here's why (and how to resolve it). 
Andrew Orvis's curator insight,
March 19, 2016 6:24 PM
Don't you love my great title?
Ok, it's confusing but trust me, this article is not and makes a good job at explaining a simple but often misunderstood truth on content marketing: the intent is important.
Publishing content randomly won't help your brand or company at all. It's publishing content that adds value to your audience and brings it close to your brand or a buying decision.
So not all content is created equal.
Scoop.it!
One of the things I was taught as an elementary school student in Illinois was that America differed from Europe in that it was founded as, and has remained, a classless society. These days, if politicians such as Barack Obama or Bernie Sanders bring up the disparities among the classes in America, they are accused by their political opponents of conjuring up class consciousness in order to foment class warfare. Unfortunately, of course, Obama and Sanders are right, and my schoolteachers were wrong. And while class disparity manifests in all sectors of society, for those who seek careers in literature, class differences have a huge impact on who gets hired and who gets published. This, in turn has a real effect on the portrayal of class in literature, and in media depictions of the writer’s life. In the past few years, countless essays, articles, charts, graphs, and surveys have been published making the case for greater gender and ethnic diversity in the literary world, that our literature might present back to us a truer accounting of the society in which we actually live. There remains a long way to go but we have slowly come to understand that by publishing more writers of color, by increasing the number of women’s bylines, by being more inclusive, we will increase the quality of our collective storytelling. But very little has been explicitly articulated about the exclusion of the great American underclass, that perpetually poor group on the bottom tier of society that includes all races/genders/creeds. And as we winnow out opportunities for art about poverty, we lose so much potential for change.
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It’s been a banner year for authors who are no longer around to celebrate their success. A groaning shelf of recently published works by deceased, brand-name writers, or those filling their literary shoes, shows that when it comes to books, gone does not mean forgotten. Or even unpublishable. Not by a long shot. Via Ware-Pak LLC
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From
medium
The rich, diverse, free web that I loved — and spent years in an Iranian jail for — is dying. Why is nobody stopping it?
Deanna Dahlsad's insight:
This is an excellent read. Hossein clearly articulates the problems while providing insightful context. A Must Read.
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From
fortune
The firing of a popular staffer has triggered a debate over the future of the online community and some of its core principles. Via THE OFFICIAL ANDREASCY
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The company that sells you just about anything online, and delivers books right to your Kindle, has a better reputation among U.S. consumers than any other company in the world. Via Ware-Pak LLC
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From
medium
But if we can acknowledge some hard truths, we will all be okay.
Deanna Dahlsad's insight:
I'm not sure I agree with everything Will Federman says, but I do agree with the points about branding and the BuzzFeed example.
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Dado Ruvic/Reuters Young Americans care about the news, honestly they do, but their discovery path typically winds through social media feeds, not through newspapers, news sites, or televised news coverage. Via Mike Busarello's Digital Storybooks
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To be visible online, we're caught between a rock and a hard place: we have to publish more and we have to publish better. We must curate or die.
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Almost a third of published authors make less than $500 (£350) a year from their writing, according to a new survey, with around a half of writers dissatisfied with their writing income.
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By identifying politically biased language in Encyclopædia Britannica and Wikipedia , Feng Zhu hopes to learn whether professional editors or open-sourced experts provide the most objective entries.
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What are the implications for readers, and writers, of new technology allowing publishers to know which books we’ve finished or not finished, how fast we have read them, and precisely where we snapped shut the cover? Via bobbygw
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For close to 10 years, Blurb has been a go-to source of high-production family albums and gift-quality photo books. The San Francisco platform now recommends a "Dream Team" of specialists, in an at... Via Ware-Pak LLC
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HuffPo UK editor Stephen Hull explains how the trend for longform is developing as online publishers seek to distance themselves from the 'viral' label
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The American Association of Publishers announced today that the US ebook market, or rather the segment tracked by AAP member publishers, saw moderate growth in the first 8 months of 2014. Trade revenues for the 1,209 publishers who submit data to the AAP were up 4.4% so far this year ($4.2 billion to $4.3 billion), … Via Ware-Pak LLC
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The battle: original vs aggregated content. From PR Week
Deanna Dahlsad's curator insight,
October 14, 2014 11:44 PM
The description of "aggregated content" sounds a lot like content curation... To me, aggregating is much more like scraping. However, there are good points in here.
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Amazon used to set the prices people paid for ebooks. Almost everyone, even the big publishers, would be better off if they got it back.
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So yesterday I found out that Randy Queen (artist of DarkChylde) filed a bunch of DMCA takedown notices to Tumblr to remove posts of his covers on this blog (the entire posts, not just the images).... ...other artists and publishers seem to understand Escher Girls & other similar sites are fair use and criticism, and that fan discussion, positive or negative, is important and helpful to their business. (In fact, the creators I’ve interacted with are either fans of EG, or expressed disagreement but know that it’s fan criticism.)
Deanna Dahlsad's insight:
This post covers the beginnings of the story and the updates or ending of the story is here. I post this not as a means of bullying any artist or copyright holder, nor of any blogger, etc., but as a means of understanding intellectual property issues, especially as they are involved in web or self-publishing works.
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Bidness Etc Via Ware-Pak LLC
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Hugh Howey says his study, based on calculation of Amazon sales, shows 'real progress' for authors who have chosen to go it alone (Self-publishing surging to 31% of ebook market, claims report http://t.co/FD9l6g9slG)... Via Ware-Pak LLC
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Business Insider Via Ware-Pak LLC
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Amazon and Hachette have been squaring off for months now, but with neither company saying much to the press, the details of their dispute have been difficult to discern. Via Ware-Pak LLC
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Curated by Deanna Dahlsad
An opinionated woman obsessed with objects, entertained by ephemera, intrigued by researching, fascinated by culture & addicted to writing. The wind says my name; doesn't put an @ in front of it, so maybe you don't notice. http://www.kitsch-slapped.com
Other Topics
A Marketing Mix
Adventures in advertising and marketing - the contemporary, the historical, and the hysterical. http://deanna.dahlsad.com/
Antiques & Vintage Collectibles
Collecting old things; heirlooms and new to you things! Companion to http://www.inherited-values.com/
Colorful Prism Of Racism
Racism past and present. Companion to http://www.kitsch-slapped.com/category/colorful-prism-of-racism/
Consumption Junction
Consumerism meets marketing; who & what manipulates the free market of goods & services. See also: http://www.kitsch-slapped.com/category/ze-big-mouth-promotions-stuff/
Crimes Against Humanity
From lone gunmen on hills to mass movements. Depressing as hell, really.
Cultural History
The roots of culture; history and pre-history.
Dare To Be A Feminist
For Art's Sake-1
Art, crafts, and the people who make them. To inspire and purchase. Companion to http://www.ululating-undulating-ungulate.com/
Herstory
History as this woman sees it. The serious, the kitsch, the opinionated. Companion to http://www.kitsch-slapped.com/
In The Name Of God
Mainly acts done in the name of religion, but also discussions of atheism, faith, & spirituality.
Kinsanity
Let's just say I have reasons to learn more about mental health, special needs children, psychology, and the like.
Kitsch
Mostly vintage and retro "badness" but you can decide how delicious it is. http://www.kitschy-kitschy-coo.com/blog/
Nerdy Needs
The stuff of nerdy, geeky, dreams.
Readin', 'Ritin', and (Publishing) 'Rithmetic
The meaning behind the math of the bottom line in publishing and the media. For writers, publishers, and bloggers (which are a combination of the two).
Sex Positive
Sexuality as a human right.
Vintage Living Today For A Future Tomorrow
It's as easy to romanticize the past as it is to demonize it; instead, let's learn from it. More than living simply, more than living 'green', thrifty grandmas knew the importance of the 'economics' in Home Economics. The history of home ec, lessons in thrift, practical tips and ideas from the past focused on sustainability for families and out planet. Companion to http://www.thingsyourgrandmotherknew.com/
Visiting The Past
Travel based on grande ideas, locations, and persons of the past.
Walking On Sunshine
Stuff that makes me smile.
You Call It Obsession & Obscure; I Call It Research & Important
Links to (many of) my columns and articles.
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