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Scoop.it!
Blogs started as logs of people’s lives on the web hence the term “web log” which evolved into the phrase “we blog” which was coined … 
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Scoop.it!
Content marketing is everything. It's nothing. It's substantial like rock. It's fleeting like the wind. It's both sides of the brain in perfect harmony. It's the brand story. It's the value proposition shown, not told. In other words, it's a tactic with an identity crisis.
Teeehe Content Marketing Institute itself is proud to stack up no fewer than 21 explanations of this burgeoning field, plus six more definitions on another page on its site. I say this not to ridicule, but to highlight the confusion in the marketplace about content marketing. There's not a broadly agreed-upon definition of the field.... Via Jeff Domansky
Deanna Dahlsad's insight:
Content marketing has an identity crisis. Here's why (and how to resolve it).
Andrea Rossi's curator insight,
March 11, 2016 2:25 AM
Don't you love my great title?
Ok, it's confusing but trust me, this article is not and makes a good job at explaining a simple but often misunderstood truth on content marketing: the intent is important.
Publishing content randomly won't help your brand or company at all. It's publishing content that adds value to your audience and brings it close to your brand or a buying decision.
So not all content is created equal. 
Dominique Mas's curator insight,
March 13, 2016 12:18 PM
Content marketing has an identity crisis. Here's why (and how to resolve it). 
Andrew Orvis's curator insight,
March 19, 2016 6:24 PM
Don't you love my great title?
Ok, it's confusing but trust me, this article is not and makes a good job at explaining a simple but often misunderstood truth on content marketing: the intent is important.
Publishing content randomly won't help your brand or company at all. It's publishing content that adds value to your audience and brings it close to your brand or a buying decision.
So not all content is created equal.
Scoop.it!
From
medium
The rich, diverse, free web that I loved — and spent years in an Iranian jail for — is dying. Why is nobody stopping it?
Deanna Dahlsad's insight:
This is an excellent read. Hossein clearly articulates the problems while providing insightful context. A Must Read.
Scoop.it!
From
fortune
The firing of a popular staffer has triggered a debate over the future of the online community and some of its core principles. Via THE OFFICIAL ANDREASCY
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From
medium
But if we can acknowledge some hard truths, we will all be okay.
Deanna Dahlsad's insight:
I'm not sure I agree with everything Will Federman says, but I do agree with the points about branding and the BuzzFeed example.
Scoop.it!
To be visible online, we're caught between a rock and a hard place: we have to publish more and we have to publish better. We must curate or die.
Scoop.it!
HuffPo UK editor Stephen Hull explains how the trend for longform is developing as online publishers seek to distance themselves from the 'viral' label
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The battle: original vs aggregated content. From PR Week
Deanna Dahlsad's curator insight,
October 14, 2014 11:44 PM
The description of "aggregated content" sounds a lot like content curation... To me, aggregating is much more like scraping. However, there are good points in here.
Scoop.it!
Guest Blogging Works Because Via Martin (Marty) Smith
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So yesterday I found out that Randy Queen (artist of DarkChylde) filed a bunch of DMCA takedown notices to Tumblr to remove posts of his covers on this blog (the entire posts, not just the images).... ...other artists and publishers seem to understand Escher Girls & other similar sites are fair use and criticism, and that fan discussion, positive or negative, is important and helpful to their business. (In fact, the creators I’ve interacted with are either fans of EG, or expressed disagreement but know that it’s fan criticism.)
Deanna Dahlsad's insight:
This post covers the beginnings of the story and the updates or ending of the story is here. I post this not as a means of bullying any artist or copyright holder, nor of any blogger, etc., but as a means of understanding intellectual property issues, especially as they are involved in web or self-publishing works.
Scoop.it!
I've written before about the importance of context; and ranted too about "stolen" images used, uncredited etc., at Tumblr and other sites. I've tweeted and posted at Facebook about my hatred of su...
Scoop.it!
Engage website visitors better by designing your site to match how people's eyes move on the page. Here are some surprising eye tracking stats to help.
Putting together a great looking website is a great start, but it is just a start.
True web design requires you to venture beyond the aesthetic and into the worlds of User Experience and Conversion Rate Optimization. Knowing how the viewers of your site really see it can help to shine light on new and/or missed opportunities within your current design. It may also bring out the need for new elements or changes.
While there are plenty of options for improving CRO, eye tracking analysis provides some of the most useful information for optimizing your biggest digital marketing asset, your website.
A good design will catch people’s eye, but a great design will keep people on your site and get them engaged with your content. And while you shouldn’tunderestimate the power of good copy, your design is what people notice first.
We teamed up with our friends over at Single Grain to put together the infographic below in hopes that it will help everyone get a better, basic understanding of what eye tracking is and what it can do.
Gaël Berthier ArdècheTourisme's curator insight,
February 19, 2014 4:36 AM
Optimiser l'experience utilisateur et le ROI grâce au eye-tracking
Steve Baker's curator insight,
February 19, 2014 7:37 AM
Designing clean, effective websites that work and deliver clients 
Gonzalo Moreno's curator insight,
February 22, 2014 6:55 AM
One of my students' favorite topics... XD
Scoop.it!
Content curation is all about collecting best of the stuff from the web. A content curation blog is one easy way to make money and add passive income. Via catspyjamasnz, massimo facchinetti, malek
Deanna Dahlsad's insight:
I think the most important lesson here is that if you want to make money directly from content curation you need to curate/publish on your own self-hosted website. (In this sense, we are back to curation with your own personal comments added in as a form of blogging.) If you want content curation to "add value" to your service or commerce business (by marketing or otherwise reaching your target market) your calculations will vary.
malek's curator insight,
January 30, 2014 7:24 AM
An interesting lengthy article displayin the growing content curation industry.
Scoop.it!
Net neutrality explained. Will you have to pay more for Netflix, or a fee to be able to stream YouTube videos at full speed?
Deanna Dahlsad's insight:
If you've wondered what all the rukus is about, this neatly explains it all. See also: http://www.ecommercebytes.com/cab/abn/y14/m01/i16/s04 If you want to protect net neutrality (and you should!), you can sign the petition here: http://cms.fightforthefuture.org/tellfcc/
Deanna Dahlsad's curator insight,
January 16, 2014 4:43 PM
If you've wondered what all the rukus is about, this neatly explains it all. See also: http://www.ecommercebytes.com/cab/abn/y14/m01/i16/s04 Don't kid yourself into thinking this won't have gender bias, race bias, etc. -- it will. This is an issue of the 99%. If you want to protect net neutrality (and you should!), you can sign the petition here: http://cms.fightforthefuture.org/tellfcc/
Deanna Dahlsad's curator insight,
January 16, 2014 4:44 PM
If you've wondered what all the rukus is about, this neatly explains it all. See also: http://www.ecommercebytes.com/cab/abn/y14/m01/i16/s04 If you want to protect net neutrality (and you should!), you can sign the petition here: http://cms.fightforthefuture.org/tellfcc/
Deanna Dahlsad's curator insight,
January 16, 2014 4:45 PM
If you've wondered what all the rukus is about, this neatly explains it all. See also: http://www.ecommercebytes.com/cab/abn/y14/m01/i16/s04 Don't kid yourself into thinking this won't have gender bias, race bias, etc. -- it will. This is an issue of the 99%. If you want to protect net neutrality (and you should!), you can sign the petition here: http://cms.fightforthefuture.org/tellfcc/
Scoop.it!
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Rescooped by Deanna Dahlsad from Public Relations & Social Marketing Insight |
Scoop.it!
There’s a lot of junk on the web. There is also a lot of good stuff on the web. And then there is the stuff that’s been lifted from the good and dropped amid the dross—the aggregation, the block-quotes, the straight-off copy-paste jobs.
The extent of that duplication now has a number: according to Matt Cutts, a long time Google search engineer who developed Google’s family-friendly “SafeSearch” filter and who now leads Google’s web spam team, “something like 25% or 30% of the web’s content is duplicate content.”
That’s not necessarily a bad thing. Not all of the duplication is plagiarized or hastily created traffic-seeking junk. Examples of inoffensive duplication include quotes from blogs that link back to the original blog, or the thousands of pages of technical manuals scattered across the web that are updated with small changes but remain largely the same..
25%-30% sometimes seems low; but then again, I do hate to find some splogger with my stuff so my ire may seem to weight those numbers.
Fascinating research and interesting reading for all content producers.
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Scooped by Deanna Dahlsad |
Scoop.it!
You might’ve heard a lot about how content presented on the web is changing. And yes, it has changed dramatically since its inception. Journalists and bloggers alike have figured out that user behavior on the internet is dramatically different than how one would approach content in the physical world.
An excellent article on the behaviors of digital readers, including the how, when & why of reading of longer works.
Long live long form!
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Scooped by Deanna Dahlsad |
Scoop.it!
Curation is nothing new, but online content curation is still in its early stages. Many content marketers are still unsure about what constitutes ethical content curation. If you're in this group, ...
Most of this is common sense, really. But I can't drive home enough two of the points:
Properly credit by prominently linking to the original source
and
Using quotes only; not the entire article.
Also, inserting your own point of view is great -- however, sometimes there are reasons not to; for example, time constraints which have you quickly offering a link and/or when reiterating is like beating a dead horse.
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Rescooped by Deanna Dahlsad from Defining New Media |
Scoop.it!
The power of curation’s feedback loops is why to curate more than you create AND why the best ratio may be as high as 90% curation to 10% creation.
by @Martin (Marty) Smith on @ janlgordon's curatti.com
This is really interesting stuff, particularly because of the potential it offers to measure impact of Scoops. I would be interested to read what a philosopher or education theorist would make of his idea of disruption, in terms of either Deleuzian theory, or Flow theory.
This is so true. I often get immediate support and responses to content I have curated #curation#socialmedia
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Rescooped by Deanna Dahlsad from Consumption Junction |
Scoop.it!
MarketingProfs and the Content Marketing Institute (CMI) have followed up their study of B2B content marketing trends with research into the emerging trends in the B2C
I'm still not convinced that curation is all that new or different than blogging or other online publishing activities. (Blogging is not dead.) Nor am I convinced it is the most important thing you can do in terms of marketing. (And just because "everyone is doing it" doesn't sway me either; like momma always said about if so & so jumped off a bridge...) But I don't think curation can be overlooked much longer. Curation needs to be evaluated for several major factors:
a) can it fit within your scope (Do you have the time & skill set? Can you do this in house or should you hire?)
b) purpose (to maintain existing clients/customers, to reach new ones?)
b) where would it fit? (Not all curation sites are the same; some are more suitable for products, brands, B2B or B2C reach, demographics, etc.)
I'm still not convinced that curation is all that new or different than blogging or other online publishing activities. (Blogging is not dead.) Nor am I convinced it is the most important thing you can do in terms of marketing. (And just because "everyone is doing it" doesn't sway me either; like momma always said about if so & so jumped off a bridge...) But I don't think curation can be overlooked much longer. Curation needs to be evaluated for several major factors:
a) can it fit within your scope (Do you have the time & skill set? Can you do this in house or should you hire?)
b) purpose (to maintain existing clients/customers, to reach new ones?)
b) where would it fit? (Not all curation sites are the same; some are more suitable for products, brands, B2B or B2C reach, demographics, etc.)
I'm still not convinced that curation is all that new or different than blogging or other online publishing activities. (Blogging is not dead.) Nor am I convinced it is the most important thing you can do in terms of marketing. (And just because "everyone is doing it" doesn't sway me either; like momma always said about if so & so jumped off a bridge...) But I don't think curation can be overlooked much longer. Curation needs to be evaluated for several major factors:
a) can it fit within your scope (Do you have the time & skill set? Can you do this in house or should you hire?)
b) purpose (to maintain existing clients/customers, to reach new ones?)
b) where would it fit? (Not all curation sites are the same; some are more suitable for products, brands, B2B or B2C reach, demographics, etc.)
While B2B marketers are beginning to adopt B2C best practices when it comes to e-commerce, B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts, making it interesting to see how both sides measure up in this rapidly-growing area. There are many more similarities than one might expect.
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Rescooped by Deanna Dahlsad from Content Curation World |
Scoop.it!
Broken links are everywhere. Perma helps authors and journals create permanent links for citations in their published work.
This is good that they are helping
Perma.cc is an upcoming web service that aims to help authors and journals create permanent archival copies of their online published content.
Way too often in fact, due to a multitude of reasons, not only content gets moved and relocated to new sites, becoming more difficult to find but in many others it is permanently deleted or lost.
To comfort your doubts that this is a true and tangible issue, you should check the work being carried out by Kendra Albert, Larry Lessig and Jonathan Zittrain, who are completing a study of link rot, available at http://papers.ssrn.com/abstract=2329161. ;
Link rot is the phenomenon by which material we link to on the distributed Web vanishes or changes beyond recognition over time.
Believe it or not half of the links in all of the Supreme Court opinions, don't work anymore.
In this context "the Harvard Library Innovation Lab has pioneered a project to unite libraries so that link rot can be mitigated. We are joined by about thirty law libraries around the world to start Perma.cc, which will allow those libraries on direction of authors and journal editors to store permanent caches of otherwise ephemeral links."
The Internet Archive has provided its powerful archiving engine to support this effort and Cloudfare its distributed CDN.
The official tagline of the upcoming site reads: "perma.cc helps authors and journals create permanent archived citations in their published work"
Here is essence what you should expect from it: "Perma.cc allows users to create citation links that will never break.
When a user creates a Perma.cc link, Perma.cc archives a copy of the referenced content, and generates a link to an unalterable hosted instance of the site.
Regardless of what may happen to the original source, if the link is later published by a journal using the Perma.cc service, the archived version will always be available through the Perma.cc link."
N.B.: While anyone will be able to go to Perma.cc and archive any web page this resource is designed for researchers, authors and journals. In this light Perma.cc downloads the material at the designated URL and provides a new URL (a “Perma.cc link”) that can then be inserted in a paper.
After the paper has been submitted to a journal, the journal staff checks that the provided Perma.cc link actually represents the cited material. If it does, the staff “vests” the link and it is forever preserved. Links that are not “vested” will be preserved for two years, at which point the author will have the option to renew the link for another two years.
My comment: Can't wait to test it. We need these type of archival tools like oxygen. It's not only important that we organize and curate what is important from the web, but it is essential that we also take care in preserving it for the longest possible time.
Free and open to all (soon).
Request beta access here: http://perma.cc/ ;
More info: http://blogs.law.harvard.edu/futureoftheinternet/2013/09/22/perma/ ;
Similar Tools: www.Permamarks.com
Essential, if the Internet is our all-time library resource...
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Rescooped by Deanna Dahlsad from Content curation trends |
Scoop.it!
If you worry that content curation = duplicate content...
Big question and straight answer : How is content curation affected by Google's Panda and Penguin updates.
Guillaume Decugis offers a valuable perspective on curation, the impact of Google algorithm changes on SEO and side references of course to Matt Cutts. In a phrase: "Add value!"
Anytime Matt speaks about SEO we should listen. In this video he specifically discusses SEO and content creation. He recommends a separate website page for old blog posts. I assume Google can identify the old content as separate and, therefore, acceptable rather than someone trying to game the system by throwing up a bunch of old or curated content in hopes of improve search engine results on the back of other people's content.
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Rescooped by Deanna Dahlsad from Public Relations & Social Marketing Insight |
Scoop.it!
Andrew Sullivan's enormously popular blog, The Dish, just released some info on its earnings. Allegedly, it's more profitable than The Daily Beast--which Sullivan quit in favor of turning his blog into an independent media entity. For Sullivan, this was perhaps a very smart move.
PBS Idea Lab spoke to Sullivan for their Mediatwits web television program. The commentator and blogger claimed to PBS's Mark Glaser that he raised more revenue in the seven months since he went independent than the Daily Beast has raised in the past 2.5 years. Sullivan bought up his earnings in the middle of a conversation about Nate Silver ditching the New York Times for ESPN....
Digital success or digital smoke? In a conversation with PBS, Sullivan claims his newly independent blog is a financial success....
