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New Customer & Shopping Experience
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A wonderfully insightful talk about the future of creativity: 4 dimensional design. Joanna Peña-Bickley, Global Chief Creative Officer of IBM Interactive Experience, argues that designing the right experiences is crucial in today’s fickle market.
So many great quotables, here are just a few:
"There is no longer any real distinction between business strategy and the design of the customer experience. The reality is we are living upon convergent times."
"In the experience economy there is one emerging truth, that the physical location ‘is’ the new digital interface."
"We are no longer designing just for screens, we are designing for connected space and time."
"Tech is our canvas, data is the paint and the informative idea is what will make the brand experience a masterpiece in the customer's eyes."
ELSE Corp is striving to be the very welcomed disruptor to enable brands to create their masterpieces!