Must Market

Great Cause Marketing
+Unilever's Project Sunlight (https://www.projectsunlight.us ) is some of the best #causemarketing I've ever seen and I spent a year creating CureCancerStarter.org. Lots to learn from here including:

* Arresting Visual Marketing.
* Collage of stories under a united theme clearly defined yet artistically balanced.
* Multimedia approach (pictures, video, text, & multiple sites).
* Consistency of tone & pitch.
* Curation of THEIR stories, passion and emotion.
* Splash of logic kissing hand of emotion.

Great work, good cause and lots to learn from. #toogood

There is a new ecommerce creating new "best practices" such as: easy free shipping, new him, her, kids merchandising, social shopping & UGC conversations.

Burn Down The House: Marketing's Big Bang Manifesto
Insufficient describes how I felt driving to Columbus, Ohio to visit the wizards at Ohio State Medicine. Yesterday I created an outline for a book via a new Haiku Deck and it sucked.

It was no Cluetrain Manifesto.

First piece I wrote arriving at The Blackwell Inn on the Ohio State University Campus built on a piece Eli Fennel wrote yesterday. BURN DOWN THIS HOUSE: Marketing's Big Bang Manifesto is getting some great response so closer to the mark this time thanks to friends such as Mark Traphagen and great G+ voices such as David Kutcher and Eli Funnel.

Share your VOICE. Jump in with comments here, on G+ https://plus.google.com/102639884404823294558/posts/Tf9GNsX35qn or email martin(at)Curagami.com.