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Must Market

Moving Toward A New Marketing.
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The New Ecommerce: Current Best Practices - Curatti

The New Ecommerce: Current Best Practices - Curatti | Must Market | Scoop.it
From curatti.com - August 19, 2014 1:17 AM
There is a new ecommerce creating new "best practices" such as: easy free shipping, new him, her, kids merchandising, social shopping & UGC conversations.

Martin (Marty) Smith's insight:

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malek's curator insight, August 20, 2014 7:02 AM

Malcolm Gladwell’s classic book, Tipping Point,  identifies three unique kinds of people who make social movements possible: connectors, mavens and salesmen.

Brand advocates blend the strengths of a connector and a maven, 

  • a source of reliable information.  
  • ready to create content that influences a purchase.
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Is Your Website Creating Information Parity or Disparity

Is Your Website Creating Information Parity or Disparity | Must Market | Scoop.it
From curatti.com - June 24, 2014 2:18 PM

Conversion Go Up When

Visitors arriving on your website have expectations and not all visitors are equal. Some may be "new" to your content. Others may be learning your content and a small group may be as expert about your site's content as you.



Feed "newbie" content to experts is a sure way to frustrate two people - the expert and the new to your content person who didn't get the content they needed. This post is about MAPPING your content to your visitors needs and expectations.



Why map? Meeting and exceeding your visitors' expectations builds trust and community. Conversions don't happen without TRUST and COMMUNITY.


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