Social Media It's The Conversation, Stupid is about the new rules of branding created by a social / mobile / connected world.
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Lori Wilk's curator insight,
December 26, 2013 10:23 PM
Having spent time working the for Walt Disney Company I know storytelling and characters help capture customers and a loyal fan base.
Alisha Shibli's curator insight,
December 28, 2013 8:12 AM
A lot has been written and spoken about this. So may articles and paper and stories about how to tell a story. It is indeed one of the most crucial part of brand building and getting this right is most essential. |
malek's curator insight,
August 20, 2014 7:02 AM
Malcolm Gladwell’s classic book, Tipping Point, identifies three unique kinds of people who make social movements possible: connectors, mavens and salesmen. Brand advocates blend the strengths of a connector and a maven,
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