Must Market
30.0K views | +0 today
Follow
Must Market

Must Market

Moving Toward A New Marketing.
Curated by Martin (Marty) Smith
Your new post is loading...
Scooped by Martin (Marty) Smith
Scoop.it!

5 Easy Steps To EPIC Content Marketing - Curatti

5 Easy Steps To EPIC Content Marketing - Curatti | Must Market | Scoop.it
From curatti.com - February 25, 2014 12:24 AM

If you are going to create #contentmarketing these days it better be EPIC. There is way too much noise. Only Epic Content will do. Here are 5 Easy Steps To Create Epic Content Marketing:

* Get your C-level executives to BELIEVE.
* Think Mobile First.
* Work with customers and creating a "commons".
* COPE (Create Once Publish Everywhere).
* Write a Content Marketing Mission Statement.

Set the stage with those easy steps and EPIC is possible, epic content marketing is probable IF your commitment is strong, you learn fast and you don't mind failing a little. Remember the content you write is NOT about you.

Epic content marketing is always about CUSTOMERS. Answering questions, solving pain points and finding innovative ways to be "of service" are all great ideas for your EPIC content marketing.

more...
Scooped by Martin (Marty) Smith
Scoop.it!

Content Marketing Lessons from Rick Springfield

Content Marketing Lessons from Rick Springfield | Must Market | Scoop.it
From contentmarketinginstitute.com (via @DarkoIvancevic) - December 30, 2012 7:43 AM
Content Marketing World slipped in a subliminal message with the entertainment at this year's event. Use these content marketing lessons from Rick Springfield.
Martin (Marty) Smith's insight:

Cool article from Content Marketing World folks (Joe Pulizzi and his team at the Content Marketing Institute).  Here are two of my favorite tips:

Lesson 1:
 Rock bands need rhythm & cadence, and so do you.


Lesson 3:
 Quality vs. quantity: A hit goes a long way.


 I think quantity has a role too at least until you can tell what creates quality. Agree with the idea of stretching the hit. Make a hit a tent pole and refer back to it frequently reinforcing it as a hit and helping other new content have more immediate relevance. 

more...
No comment yet.
Sign up to comment
Scooped by Gladys Pintado
Scoop.it!

5 Content Creation Tactics Every Marketing Rock Star Needs [+ 5 More Tips]

5 Content Creation Tactics Every Marketing Rock Star Needs [+ 5 More Tips] | Must Market | Scoop.it
From contentmarketinginstitute.com - April 1, 2013 10:13 AM
With content creation, the goal is to have a lot of the heavy lifting finished before you ever sit down to start producing it. If you want to be a content marketing rock star, use these 5 content c...
Martin (Marty) Smith's insight:

Content Marketing Institute Rock Star Tips
Those CMI guys are Rock Stars. No mistake they are located in Cleveland the home of the Rock 'n Roll Hall of Fame. This piece Scooped by Gladys Pintado ROCKS 5 great tips. 

Here are a 5 more Rock Start Content Marketing Tips:

* Newsjack - find HOT topical news and spin it in your direction.

* UGC - make sure you have at least 3 ways for visitors to weigh in.

* Technical SEO - make sure your H1s and page titles ROCK.

* Double Down - when something GOES take credit on social and get a second act out of it (easier to make HOT things get hotter).

* Multi-platform - know what platform does what for your content. 

Double Down is the concept of the HOT can get HOTTER easier than the cold can do anything. Once your content is lighting up with Shares and Likes then share that information with a Tweet. This will pump more shares, links and likes creating a content second act because of the power of a self-fulfilling prophecy. 

Great tips here from @CMIContent and @Gtpintado (Gladys Pintado). 

more...
No comment yet.
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn