Must Market

Social Media It's The Conversation, Stupid is about the new rules of branding created by a social / mobile / connected world.

How aligned is yoru brand to its "ideals"? When former P&G Marketing Director Jim Stengel wrote Grow: How Ideals Power Growth and Profits at the World's Greatest comanies he may have created the most important branding checkliss.

Stengel defined 5 Brand Ideals:

• Eliciting Joy: Activating experiences of happiness, wonder, and limitless possibility.
• Enabling Connection: Enhancing the ability of people to connect with each other and the world in meaningful ways.
• Inspiring Exploration: Helping people explore new horizons and new experiences.
• Evoking Pride: Giving people increased confidence, strength, security, and vitality.
• Impacting Society: Affecting society broadly, including by challenging the status quo and redefining categories.