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Scooped by Martin (Marty) Smith
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20 Reasons Why Your Content Marketing Stinks & What To Do About It - CMI [+Marty Note]

20 Reasons Why Your Content Marketing Stinks & What To Do About It - CMI [+Marty Note] | Must Market | Scoop.it

Review this list of 20 things that make content stink. If you have check marks next to more than two your content marketing is stiinking up the joint. Don't worry, you are not alone. Share a few tips on what to do to stink less and wind your way toward great content marketing.

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Scooped by Gladys Pintado
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5 Content Creation Tactics Every Marketing Rock Star Needs [+ 5 More Tips]

5 Content Creation Tactics Every Marketing Rock Star Needs [+ 5 More Tips] | Must Market | Scoop.it
With content creation, the goal is to have a lot of the heavy lifting finished before you ever sit down to start producing it. If you want to be a content marketing rock star, use these 5 content c...
Martin (Marty) Smith's insight:

Content Marketing Institute Rock Star Tips
Those CMI guys are Rock Stars. No mistake they are located in Cleveland the home of the Rock 'n Roll Hall of Fame. This piece Scooped by Gladys Pintado ROCKS 5 great tips. 

Here are a 5 more Rock Start Content Marketing Tips:

* Newsjack - find HOT topical news and spin it in your direction.

* UGC - make sure you have at least 3 ways for visitors to weigh in.

* Technical SEO - make sure your H1s and page titles ROCK.

* Double Down - when something GOES take credit on social and get a second act out of it (easier to make HOT things get hotter).

* Multi-platform - know what platform does what for your content. 

Double Down is the concept of the HOT can get HOTTER easier than the cold can do anything. Once your content is lighting up with Shares and Likes then share that information with a Tweet. This will pump more shares, links and likes creating a content second act because of the power of a self-fulfilling prophecy. 

Great tips here from @CMIContent and @Gtpintado (Gladys Pintado). 

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