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Bullet Journal Craze Scientists weigh in on why so many people love bullet journals, and whether they actually work. 
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Scooped by Martin (Marty) Smith |
Scoop.it!
Coming from FMCG background, I can't help but notice the digitalization of Coupons.
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Rescooped by Martin (Marty) Smith from MobileWeb |
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As more consumers switch to smart phones, emerging channels are gaining importance in a marketing space that SEO has dominated. For years, brands have used SEO strategy to market their products, but it has become harder to find as an increasing number of search results are returning unrelated content.
Also, according to one entrepreneur, in 2013 organic search results made up only 13 percent of screen space. The rest of the screen was dominated by "ads and jun"
Problems with SEO-lead strategy are only magnified as more consumers view content on mobile devices. For instance, vertical and native search on mobile is continually threatening traditional search. Google’s traditional search traffic had declined 3 percent by the end of 2012.
Startups Think Mobile First
I got this lesson at Triangle Startup Factories Fall Showcase when more than half of the "graduating" startups were MOBILE focused almost to the exclusion of content on Google.
These startups could have cared less about organic SEO. I'm not sure I would live all the way there YET but SOT (Sign of the Times) and yet another big wake up call to Google.
It is possible via app stores and direct connection into what is rapidly becoming many people's #1 digital device - their SmartPhone - to build a substantial business and have NO top ranked keywords in Google.
All things being equal I still want content in the Big G since a traffic source as valuable as that is stupid to ignore, but the brash thinking of next gen entrepreneurs DOESN'T INCLUDE GOOGLE.
Google, for these brash mobile first entrepreneurs, doesn't enter in their field of vision. They aren't worried about winning organic SEO as much as they fear bad ratings on the app store (lol).
After spending years tweaking, cajoling and pleading organic SEO I'm ready for something new and different. SEO feels played out, not worth half the time we used to put in it and OVER.
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Scooped by Martin (Marty) Smith |
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Holiday Ecommerce Trends
First Holiday Ecommerce awards are in with REI.com and Williams-Sonoma winning top honors and L. L. Bean most improved from November to December.
Trends Include
Free Shipping All Orders especially in December.
Free Shipping Out and back (returns) is also trending with several majors.
Deal of the Day is trending with REI.com having the best example.
Williams-Sonoma's explanation of BMSM (Buy More, Save More) is the best we've seen.
Bean wins kudos for its Holiday Shopping Made Easier graphic.
Overall creative performance was lackluster this year in the 36 ecommerce websites we reviewed with the overall grade going DOWN in December.
Report card is on Google Plus: http://bit.ly/1bPhwz3
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Suggested by Carla Deter |
Scoop.it!
This post is intended for newbies in the QR Code world; however, some creative ideas can certainly be useful for all. Please comment and let me know the creative ways you have used your QR Codes t...
Great suggested from Carla. I too believe QR codes will be everywhere and don't understand them nearly as well as that realization means they need to be understood.
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Scooped by Martin (Marty) Smith |
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Marty Note
Excellent bricks vs. clicks rant here by Scott Galloway. We agree with about half of what he says and note our disagreements here: http://www.curagami.com/news/the-future-the-4-horsemen-amazon-apple-google-facebook/
Biggest disagreement is defining Amazon as a "e-retailing pure play". That is nonsense. Amazon is an INFORMATION pure play and they are agnostic about where information takes them. Professor Galloway is going against trend here.
Are we really all going to start piling in our cars and buying on our phones to ship to store? Maybe and I like his Best Buy example, but Amazon can zero out any advantage bricks and clicks brings in about a day.
As I noted in the post, we all can. There is so much SPACE out there waiting for stores we could start up a multi-point store system in a matter of days. We don't see bricks as the distinct advantage Scott does. Not by a long shot.
We see the world moving to digital goods and away from hard goods. That doesn't bode well for anyone NOT in the information business. Galloway even notes Amazon functions as a search engine as much as an e-retailer. That advantage doesn't erode fast. He needs to see my pagespread chart showing Amazon with millions of pages indexed vs. next closest competitor (Apple).
His points about mobile, search and Google feel correct. Search is changing and he gets one of the forces right - appification. Apps = search less, so appying up is a good idea. Run out and open 100 stores? Not so much, at least not unless the Renaissance Galloway preaches looks like a reality.
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Scooped by Martin (Marty) Smith |
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25% of consumers used ONLY a smartphone for automotive research & shopping before visiting a dealership. Find out why Mobile-only Shoppers are Changing Car Sales
Great share by +Tim McLain that should be read by ALL #marketing pros for its #socialmobile implications. Mobile is SO MUCH MORE than making information look good on a #smartphone .
As we were building http://www.curagami.com I got that strange feeling you get when you take a wrong turn. About halfway in you realize something isn't quite right. If we could do our first attempts at creating a #gamified #contentmarketing engine for #ecommerce over (and we can and will) I would have gone #mobilefirstdesign .
There are many ways Mobile First changes your process and product including:
* More likely to limit functionality (cuts down on superfluous bells and whistles).
* Flatten the design.
* Limit the color palette.
* Change the #informationarchitecture (from long form to combined snippets).
* More social.
* More gamified (phones are game consoles).
What is true for car dealers is true for all #webmarketing - Mobile is HERE and we best get used to it and embrace this revolution as it picks up speed and fury.
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Rescooped by Martin (Marty) Smith from Mobile Technology |
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3 Amazing Sign of the Times Facts
This post shows app growth cutting use of the "mobile web" or access of the web from mobile devices.
Apps cutting down use of the mobile web.
Smartphones & Organic Searches
I created a chart here
https://plus.google.com/102639884404823294558/posts/i8GsS6piTdz
that shows the impact of smartphone adoption on organic Google searches - organic searches are slowing.
Mobile 1/3 of All Organic Searches
Finally this Scoop http://sco.lt/8yX2rB shows mobile searches now 1/3 of all organic searches.
SO, mobile searches are increasing even as smartphones and apps are reducing organic searches. Why would mobile, smartphones, apps and social media reduce organic search volume?
* Apps = search less.
* Mobile is more social and so search less.
* Mobile is a "game console" where we "play" apps and connect so search less.
* Appification of the world continues.
* Apps are games so gamification of the world continues.
Doubt we are in the middle of a REVOLUTION?
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Scooped by Martin (Marty) Smith |
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Great post here from Tom George at Internet Billboards.
Agree
* More content marketing.
* More content curation.
* Multi-screen.
* New SEO with Hummingbird leading to semantic web. .
Disagree
* Quality goes up.
I disgree with the last bullet since we don't have the tools yet to insure quality of content marketing and curation improves. Next year we will continue to muddle through. By the end of the year we may have better tools, tools capable of connecting top and botton of the funnel.
Thoughts as we move into a New Year and how they will impact your plans
But Marty,
Isn't ensuring quality a major target of Hummingbird?
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Scooped by Martin (Marty) Smith |
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We all know the semantic web is coming, but what the heck is a "semantic web". The short course is machines understanding laguage in all its idiom and human vulnerabilities.
If "machines capable of understanding language" sounds a little Terminator 2 or confusing read this excellent primer from XML.com.
BTW, if you are thinking the semantic web changes everything from how we design and develop websites to how we think about information architexture and content marketer you are CORRECT.
If you have thoughts on what all of that means to how we did the ditches we need to actually create Internet marketing please share your thoughts, ideas and comments :). M
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Rescooped by Esther Coronel De Iberkleid from Must Market |
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This post is intended for newbies in the QR Code world; however, some creative ideas can certainly be useful for all. Please comment and let me know the creative ways you have used your QR Codes t...
Bullet journaling is new to us.