Digital Marketing Power
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Digital Marketing Power
Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
Curated by Gary Hitching
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Video SEO Success in 30 Minutes or Less - A Case Study

Video SEO Success in 30 Minutes or Less - A Case Study | Digital Marketing Power | Scoop.it

 

Penguin and Panda have clearly demonstrated that the rules of the SEO game have changed. Many businesses have made the turn toward inbound marketing, recognizing that content is king. Video SEO is an excellent tool for content marketing and inbound marketing, yet many small businesses fail to embrace it.

Small business owners are excellent candidates for video SEO since they posses strong industry knowledge and passion. But properly leveraging that knowledge and extracting it from their heads can be difficult. Here is a low-cost and quick Video SEO Case Study with proven results.

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The Importance of Video in Social Media Marketing

The Importance of Video in Social Media Marketing | Digital Marketing Power | Scoop.it

Web video is a key part of the content marketers' portfolio. With today's technology, video content is less costly, easier to create and more effective than ever. And B2B companies have taken notice. Loads of really useful information in this posted presented by way of an infographic.

 

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The 10 commandments of Video Marketing

The 10 commandments of Video Marketing | Digital Marketing Power | Scoop.it

Internet users’ search for online video content is growing exponentially. Indeed, people are usually attracted by videos and are more likely to remember and refer to a video than to any other form of advertisement. Additionally they consider them as a more reliable source of information.

Video marketing is still overlooked despite the fact that it is a powerful tool to drive traffic to your website and increase your Business dramatically. Furthermore, it is a very cost effective way of promoting your website.

Since users are constantly searching for video content, search engines as Google incorporate video links in their organic results. If you are thinking about creating online videos to promote your business, it is essential to do it in the right way in order to optimize your search engine performance.

Here are the 10 commandments in order to improve the rankings of your video landing pages and increase the views of your videos.

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Top Video SEO Tips: How to SEO Your Videos for Search

Top Video SEO Tips:  How to SEO Your Videos for Search | Digital Marketing Power | Scoop.it

The definitive video SEO resource: Learn how-to optimize videos for search with expert video SEO tips, techniques & tutorials for optimizing video, aka VSEO. This article covers literally everything you will ever need to know on the subject matter. Make sure you bookmark it!

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Supercharge Your Social Media Strategy with Video Content

Supercharge Your Social Media Strategy with Video Content | Digital Marketing Power | Scoop.it

Video content can greatly amplify your social media marketing.  Unfortunately, many business owners and heads of companies fail to upgrade their social media strategies due to jam-packed schedules and the day-to-day demands of running their organizations.  They just keep doing what they have done in the past like tweeting their blog posts and posting premium content offers to their social channels.  If you have not hopped on the video content train, now is the time.  Excellent video content can dramatically increase social lead conversions and the overall ROI of your social media marketing; the investment of time and resources is well worth it.  A great way to test the waters is to create a short, highly shareable video.

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How viral video could do more than a TV ad

How viral video could do more than a TV ad | Digital Marketing Power | Scoop.it

A successful viral video can help brands engage with consumers on a much larger scale than a TV ad, and is much cheaper to produce. Sean Hargrave looks at the best formula to give videos the contagious nature they need.

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Developing a video marketing strategy for 2012

Developing a video marketing strategy for 2012 | Digital Marketing Power | Scoop.it

Video has now become a staple part of many business’ marketing toolkits, but there are still plenty out there who are yet to jump on the horse. This guide is designed to help you get on that (still pretty young and frisky) horse and quickly. It is not an exhaustive guide instead we will point you to the resources you need to get your first video out there.

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