Digital Marketing Power
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Digital Marketing Power
Everything you need to know about digital, mobile & social media marketing to help you engage your audience & drive new business
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How To Build A Mobile App For Your Business

How To Build A Mobile App For Your Business | Digital Marketing Power | Scoop.it
From www.entrepreneurmag.co.za - July 10, 2013 9:04 AM

The fundamental appeal of branded, business-centric mobile applications is clear: Whatever your company does online can also be done on smartphones, which adds portability, location targeting and other cutting-edge technological enhancements to the mix.

The potential of mobile apps extends far beyond marketing. Sure, companies can leverage applications to promote their products and services, reaching on-the-go consumers looking for compelling places to shop or grab lunch.

But mobile apps can also support online purchase transactions, customer loyalty programmes, turn-by-turn directions and social media interactions.

 

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10 Ways To Benefit From The Growing Mobile Marketing Trend

10 Ways To Benefit From The Growing Mobile Marketing Trend | Digital Marketing Power | Scoop.it
From www.business2community.com - March 4, 2013 4:02 AM

By 2014, mobile internet should take over desktop internet usage,”  that’s one of the key points in a recent infographicscontaining various stats on the future of mobile; in other words, in a few years from now mobile devices will be more commonplace than desktop computers.

As a business, how do you benefit from this trend? Here are 10 ways your business can benefit from the mobile marketing trend:

 

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Top Three Inbound Marketing Strategies for Mobile Apps

Top Three Inbound Marketing Strategies for Mobile Apps | Digital Marketing Power | Scoop.it
From www.seomoz.org - January 29, 2013 8:03 AM

Mobile. The very word makes some of us cringe these days. Everywhere you look in the marketing world, you see signs of it – mobile this, mobile that… Is it just me, or is it a bit overkill?

Sometimes, I feel like we're pushing the idea of mobile to the limit. But then I look at the numbers:

There are currently 750,000 apps in the App Store alone.These apps have over 40 billion downloads.There are one billion smartphones existing in the world, and that number is growing.

There are over one billion consumers looking for information on their mobile devices, and you know what works when consumers are looking for information? Inbound marketing. 

In this post, I share the top three most effective inbound marketing tips app marketers can use to begin making waves in the world of mobile.

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How to metamorphasise mobile marketing this year | 2013 trends

How to metamorphasise mobile marketing this year | 2013 trends | Digital Marketing Power | Scoop.it
From www.bizcommunity.com - January 28, 2013 4:27 AM

Content, context and customer proclivity" will be the mantra that drives this year's marketing metamorphosis in the arena of mobile technology. I believe that we will see a year of repositioning - of un-automate, de-campaign and game-play - but also of tighten, regulate and measure. In short, 2013 will see the 'mobile moth' turn into a butterfly. Here's how

 

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The Best 5 Mobile Apps to Get in Shape

The Best 5 Mobile Apps to Get in Shape | Digital Marketing Power | Scoop.it
From blog.betterdoctor.com - January 25, 2013 3:56 AM

In December the author of this article wrote about the new cool gadgets that help you keep track of your exercise targets. Now he brings you the best 5 Mobile Apps that help you get back in shape. Particularly useful just after Christmas.

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What's Ahead For Mobile Marketing In 2013?

What's Ahead For Mobile Marketing In 2013? | Digital Marketing Power | Scoop.it
From marketingland.com - January 14, 2013 4:41 AM

At this point, you may be predictionedout. But, if you can make room for one more post about what mobile marketing holds in store for 2013 (U.S. focus), I promise to make it worth your while.

Mobile has started to play a huge role in marketing over the last couple of years, and this year will be no different. In fact, I am going to be so bold as to say that this is the year that mobile finally breaks out and has that hero moment that prognosticators have been talking about for the last 10-12 years.

Before I dig into my five predictions though, it is probably worth looking at a little background data that have helped inform my thinking

 

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The latest app download statistics

The latest app download statistics | Digital Marketing Power | Scoop.it
From www.smartinsights.com (via @nlakeland) - March 30, 2012 4:04 AM

As you hear so often, “there’s an App for that”. Yes indeed. Around 1 million, with 500,000 available on Apple’s iTunes App Store, and a similar number on Google’s Android Market at the last count, and multiplying at breakneck speApps are a truly global phenomenon, with mass consumer appeal. Apple’s App store has now reached 25 billion downloads, tracking at 1 billion downloads a month, a figure nine times greater than McDonald’s sells burgers. Apps have made a healthy contribution to Apple’s revenues, generating an estimated $6 billion, comprising the 30% Apple takes in the cost of App downloads, charges from in-App payments, and revenue from iAd, its in-App advertising business that is still finding its feet.ed. 

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9 Amazing Mobile Marketing Statistics Every Marketer Should Know

9 Amazing Mobile Marketing Statistics Every Marketer Should Know | Digital Marketing Power | Scoop.it
From blog.hubspot.com - April 30, 2013 6:01 AM

This is a guest blog post written by Jamie Turner. As the founder of the 60 Second Marketer, he is an in-demand marketing speaker and is currently writing a book entitled Go Mobile with Jeanne Hopkins, the director of marketing for HubSpot.

What data do we have that supports the premise that mobile marketing is the next big thing? Glad you asked.

Here are 9 amazing facts and figures about mobile marketing that’ll help you wrap your head around why mobile is going to be bigger than radio, TV, and the personal computer – combined.

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How To Create A Mobile Website

How To Create A Mobile Website | Digital Marketing Power | Scoop.it
From www.business2community.com - March 1, 2013 2:36 AM

It’s easy to create a mobile website anyone can view on just about any mobile device. There are two ways to do it—create a mobile version of your existing website or create a fully-scalable version of your website which works on all devices.

Having a responsive website is very important in this day and age as more and more people are using small devices to access the internet and view websites. Any web master will tell you that website layout greatly affects your traffic and if a person is using a small phone to access your website then you must make sure they can make use of your resources.

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SoMoLo Marketing: Nike Case Study

SoMoLo Marketing: Nike Case Study | Digital Marketing Power | Scoop.it
From socialmediatoday.com - January 28, 2013 5:12 AM

What is So(Social)Mo(Mobile)Lo(Local)? SoMoLo is an acronym, short for Social, Mobile, Local.  As detailed in What is SoMoLo and Why is it Important to Marketers, SoMoLo is an accurate description of today’s consumer, and at the intersection of these three variables, Marketers can connect with consumers, presenting endless opportunity potential. If Marketers aren’t able to define or locate that sweet spot for their target, their marketing efforts will be disjointed, an uphill battle to increase ROI.

Four Ways Social Media Will Enhance Your SoMoLo Campaign is a good read to get your wheels spinning on utilizing social platforms that you may already be engaged with.

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15 Mobile Translation Apps for the International Businessperson

15 Mobile Translation Apps for the International Businessperson | Digital Marketing Power | Scoop.it
From mashable.com - January 28, 2013 3:49 AM

The International Business Series is brought to you by UPS. Discover the new logistics. It levels playing fields and lets you act locally or globally. It's for the individual entrepreneur, the small business, or the large company. Put the new logistics to work for you.

One of the best ways to enrich your traveling experiences while doing business abroad is to learn the local languages of the countries you visit. Unfortunately, most people don't have time to put in the years of study this feat requires before their next business trip.

In this case, it's still nice to be able to ask where the bathroom is, read a menu, and decode street signs with enough proficiency to not get lost. Furthermore, locals will probably admire your will to try, which can definitely be at least a small business advantage.

Here are 15 apps for iPhone, BlackBerry and Android that will help you navigate another language even if you don't have time to learn it.

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ComScore: Facebook Is Now the Most Used Mobile App in US

ComScore: Facebook Is Now the Most Used Mobile App in US | Digital Marketing Power | Scoop.it
From mashable.com - January 24, 2013 2:46 AM

Facebook is the most popular mobile app in the U.S. in terms of unique users — at least for now.

The signature Facebook app passed Google Maps in October of last year to become the most used mobile app in the U.S. and held onto the top spot through the end of the year, according to data released Wednesday by comScore Mobile Metrix.

Facebook's app enjoyed strong growth in 2012 with 85.5 million monthly unique users in the U.S. in December across iOS, Android and RIM's mobile platforms, up from just under 65 million in March, when comScore first started tracking mobile app data. (In October, Facebook reported 604 million monthly mobile users worldwide.) Google Maps, on the other hand, saw its active user numbers dip from about 80 million in August and September to a little more than 70 million in October after it was removed as a default app on iOS 6.

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10 brilliant examples of responsive design in ecommerce

10 brilliant examples of responsive design in ecommerce | Digital Marketing Power | Scoop.it
From econsultancy.com - January 11, 2013 4:13 AM

There is no longer a debate over whether online retailers need a mobile site, as consumer demand dictates that brands need to optimised for small screens.  However there are still several different options facing brands that want to create a mobile optimised site. Responsive design is seen by many as being the future of web design. So to show how responsive design can be applied in retail, here are 10 examples of ecommerce sites built using responsive design.

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5 tips to help you develop your B2B mobile marketing strategy

5 tips to help you develop your B2B mobile marketing strategy | Digital Marketing Power | Scoop.it
From www.smartinsights.com (via @jamesey251) - March 27, 2012 3:42 AM

5 questions to answer before developing a mobile marketing strategy for B2B and building a business case using data in Google Analytics.

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