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The Art of Channel Activation: Best Practices for a Robust Media Mix

The Art of Channel Activation: Best Practices for a Robust Media Mix | Digital Marketing | Scoop.it
Channel activation has emerged as a crucial strategy for brands aiming to maximize their reach and engagement. This approach involves the strategi
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Micro-influencer Matchmaking: Building Genuine Partnerships

Micro-influencer Matchmaking: Building Genuine Partnerships | Digital Marketing | Scoop.it
Learn how to build successful micro-influencer partnerships, from matchmaking to measuring impact, for genuine audience engagement.
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Maximizing Your Brand's Visibility with Creative Top-of-Funnel Tactics

Maximizing Your Brand's Visibility with Creative Top-of-Funnel Tactics | Digital Marketing | Scoop.it
When it comes to running a successful ecommerce business, capturing the attention of potential customers at the very beginning of their buying journe
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Investing in Sports and Lifestyle Brands Post-IPO: Trends, Opportunities, and Risks

Investing in Sports and Lifestyle Brands Post-IPO: Trends, Opportunities, and Risks | Digital Marketing | Scoop.it
The initial public offering (IPO) marks a significant milestone in a company's journey, transitioning from a private entity to a public one, thereb
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Overcoming the Rise and Fall: Lessons from Brand Lifecycles

Overcoming the Rise and Fall: Lessons from Brand Lifecycles | Digital Marketing | Scoop.it
Understanding the lifecycle of a brand is a critical component for navigating through the complex and ever-changing ecommerce landscape. The journey
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The Rise of Creator-Led Brands: A New Era in Marketing

The Rise of Creator-Led Brands: A New Era in Marketing | Digital Marketing | Scoop.it
The landscape of ecommerce is witnessing a transformative shift as influencers and content creators transition from their roles as brand endorsers t
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